Hi, I'm Diya
I’m a Canadian English content, copywriting and editorial specialist with 17 years of international experience in both agency and in-house marketing. I’ve led content strategies for well-known B2B and B2C brands across global markets, and I enjoy creating and refining content for print, digital and multimedia. My work always keeps SEO, brand voice and audience connection front and centre. I’m also comfortable leading cross-functional teams, managing projects and delivering creative solutions that actually move the needle for the business.

You can see a selection of my work below. Just click on the thumb to enlarge. If you'd like to collaborate, drop me an email or reach out on LinkedIn. My contact details are below.

Commercetools

Senior Content writer

• Wrote and edited several types of content (customer case studies, newsletters, blog posts, white papers, ebooks, articles, infographics, website content)
• Researched, developed and fact checked all content, from on-page copy, articles and blogs to campaign content and long-form and data-rich content pieces
• Responsible for the day-to-day running of the copywriting and content team managing deadlines and deliverables
• Worked closely with various stakeholders, including campaigns, customer marketing and sales enablement teams, to identify and deliver content development opportunities

Blog: AI in Retail

Case Study: Dawn Foods

eBook: Ethical AI in Retail

White Paper: Data-Centric Commerce Guide

Landing Page: TCO and ROI in Commerce

Customer Story: Danone

Landing Page: commercetools Product Updates

Landing Page: Composable Commerce

Blog: Hyper-personalization Infographic

Landing Page: Unified Commerce

Blog: Phygital Commerce

Landing Page: MACH Commerce Architecture

Landing Page: Healthcare Commerce

Landing Page: Retail Commerce

Blog: eCommerce Migration Infographic

Customer Story: BIC

Blog: Platform Comparison

White Paper: Digital Transformation Through Commerce

Customer Story: Express

Customer Story: Normet

Landing Page: In-store Commerce

Blog: eCommerce Migration

Blog: AI and Commerce

Landing Page: B2C Product

Blog: Live Commerce

Publicis Sapient

Senior Copywriter

• Developed creative concepts for content and copywriting
• Collaborated with design and UX teams to transform creative briefs into deliverable results
• Wrote, revised and edited all copy for websites, apps and other interactive communications projects
• Delivered copy support on pitches, storyboards and video scripts
• Accounts worked on include Mercedes-Benz, Bosch Home Appliances, Nivea, DHL and Mastercard

Bosch Home Story Campaign Landing Page 1

Bosch Home Story Campaign Landing Page 2

Bosch Multicook Landing Page

Mercedes-Benz Campaign Landing Page

Mercedes-Benz Email Newsletter 1

Mercedes-Benz Email Newsletter 2

Mercedes-Benz Email Newsletter 3

DHL 50-Year Anniversary Campaign Landing Page 1

DHL 50-Year Anniversary Campaign Landing Page 2

DHL 50-Year Anniversary Campaign Landing Page 3

DHL 50-Year Anniversary Campaign Landing Page 4

DHL eCommerce Logistics Campaign Landing Page 1

DHL eCommerce Logistics Campaign Landing Page 2

DHL eCommerce Logistics Campaign Landing Page 3

DHL eCommerce Logistics Campaign Landing Page 4

DHL eCommerce Logistics Campaign Landing Page 5

IQOS Email Newsletter 1

IQOS Email Newsletter 2

IQOS Email Newsletter 3

IQOS Email Newsletter 4

Mastercard Landing Page 1

Mastercard Landing Page 2

Mastercard Landing Page 3

Mastercard Landing Page 4

Mercedes-Benz App Prototype Article 1

Mercedes-Benz App Prototype Article 2

Mercedes-Benz App Prototype Article 3

Amway/Amagram

Managing Editor

• Managed the Amagram project: the print and online content marketing publications for Amway
• Delivered creative input and direction, as well as developed new strategies for promoting Amagram
• Responsible for content creation, including planning, leading editorial board meetings, and editing and approving all written and visual content
• Led the creation of visual assets, such as video tutorials, and product and lifestyle photo shoots
• Created and managed yearly creative, project management and translation budgets

eMagazine Beauty Article 1

eMagazine Beauty Article 2

Print Magazine Beauty Article 1

Foreo

Marketing Copywriter

• Produced and edited all English content for global marketing initiatives and offered cross-functional support (PR, Digital, Campaigns, Creative, Trade Marketing and Product Marketing)
• Wrote copy for print and digital advertisements, social media channels, press releases, email newsletters, merchandising displays, packaging and video scripts consistent with company branding
• Created all copy for website with SEO strategy, including e-commerce product pages to support online sales, and wrote articles for and edited the brand’s online magazine “MYSA”
• Worked with marketing and PR to produce ideas and content that created brand awareness, and generated interest and conversation about the company and its products

LUNA Xmas Print Ad for

LUNA mini Brochure

eMagazine SEO Article 1

eMagazine SEO Article 2

Product Print Ad for Glamour, InStyle and Vogue Magazines

ISSA Xmas Campaign Newsletter

Men's Products Xmas Campaign Newsletter

Summer Campaign Landing Page

Men's Products Xmas Campaign Newsletter

Summer Campaign Key Visual

Global Sources

Advertising Copywriter

• Wrote clear, persuasive, original copy for B2B print and digital advertisements across various industries for a large range of clients in the Asia Pacific region
• Impeccably edited all copy for spelling and grammar

B2B Print Ad Anviz

B2B Print Ad Best

B2B Print Ad Jielong Group

B2B Print Ad EverFashion

B2B Print Ad FlameClub

B2B Print Ad Lily

B2B Print Ad Richtex

B2B Print Ad Shendu

Contact:
contact@diyabagportfolio.com